Título: The Practice of Market Research: An Introduction (3rd Edition)
Autor: Yvonne McGivern
Sinopse: McGivern combines high quality theoretical work with clear explanations, real-life examples and practical pointers to provide an ideal companion to any student's research project and an indispensable guidebook for market research practitioners.
Editora: Pearson Education Canada
Páginas: 584
Ano: 2008-11-20
Edição: 3
Linguagem: en
ISBN: 0273717073
ISBN13: 9780273717072
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