The Practice of Market Research: An Introduction (3rd Edition)

Título: The Practice of Market Research: An Introduction (3rd Edition)

Autor: Yvonne McGivern

Sinopse: McGivern combines high quality theoretical work with clear explanations, real-life examples and practical pointers to provide an ideal companion to any student's research project and an indispensable guidebook for market research practitioners.

Editora: Pearson Education Canada

Páginas: 584

Ano: 2008-11-20

Edição: 3

Linguagem: en

ISBN: 0273717073

ISBN13: 9780273717072