Strategy: A View from the Top (An Executive Perspective)

Título: Strategy: A View from the Top (An Executive Perspective)

Autor: Cornelis A. De Kluyver, John A., II Pearce

Sinopse: This text is a short, up-to-date, practitioner oriented guide to strategy formulation for the established executive.
This edition focuses on strategic “ecosystems,” global tectonics, formulating a base unit strategy, global strategy formulation, shaping the portfolio, and managing the portfolio.
This is intended for practicing executives getting ready to assume executive responsibilities.

Editora: Pearson College Div

Páginas: 277

Ano: 2008

Edição: 3

Linguagem: en

ISBN: 013604140X

ISBN13: 9780136041405