Título: Strategic Marketing Problems: Cases and Comments, 13th Edition
Autor: Roger A. Kerin, Robert A. Peterson
Sinopse: Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.
Editora: Pearson
Páginas: 729
Ano: 2012-08-12
Edição: 13th
Linguagem: en
ISBN: 0132747251
ISBN13: 9780132747257
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