Título: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
Autor: Kevin Keller
Sinopse: Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.
Editora: Pearson
Páginas: 608
Ano: 2012-08-10
Edição: 4th
Linguagem: en
ISBN: 0132664259
ISBN13: 9780132664257
Informações do autor não encontradas.
Compre na Amazon
Compre na Touché Livros:
-
Strategic Purchasing & Supply Chain Management - Malcolm Saunders
R$25,40
-
Management Information Systems: Managing the Digital Firm - Kenneth C. Laudon ; Jane P. Laudon
R$11,06
-
Measuring, Marking & Layout - John Carroll
R$22,34
-
Licoes De Private Equity Que Qualquer Empresa Pode Implementar - Hugh Macarthur ; Orit Gadiesh
R$14,90
-
Strategic Play: The Creative Facilitator’s Guide: Volume 1 e 2 - Jacqueline Lloyd Smith
R$102,40
-
Organize Your Office: Simple Routines For Managing Your Workspace - Ronni Eisenberg; Kate Kelly
R$9,52
-
Organize Your Office: Simple Routines For Managing Your Workspace - Ronni Eisenberg; Kate Kelly
R$9,52
-
The Owner-Builder And The Code Politics Of Building Your Home - Ken Kern, Ted Kogon e Rob Thallon
R$19,14
-
Building Or Buying The High-Quality House At Lowest Cost - A. M. Watkins
R$11,92
-
Identity: Building Image Through Graphic Design - Dianna Edwards ; Ted Fabella
R$49,90
-
Operations Management: Contemporary Concepts and Cases - Roger G. Schroeder ; Susan Meyer ; M. Johnny
R$20,43
-
Quantitative Analysis for Management - Barry Render e Outros
R$31,94