Principles of Marketing

Título: Principles of Marketing

Autor: Philip Kotler, Gary Armstrong

Sinopse: Learn how to create value and gain loyal customers.

Todays marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

Editora: Pearson College Div

Páginas: 613

Ano: 2011

Edição: 14

Linguagem: en

ISBN: 0132167123

ISBN13: 9780132167123