![](https://i0.wp.com/www.touchelivros.com.br/wp-content/uploads/2024/08/9780135678350.jpg?fit=952%2C1360&ssl=1)
![Planning Media: Strategy and Imagination](https://i0.wp.com/www.touchelivros.com.br/wp-content/uploads/2024/08/9780135678350.jpg?fit=952%2C1360&ssl=1)
Título: Planning Media: Strategy and Imagination
Autor: William J. Donnelly
Sinopse: This text illustrates tools of the trade in the media and explains the "why" and "how" while demonstrating the creative mind at work. It offers a user- friendly approach that presents complex concepts in a simple style. It discusses the conceptual foundation of media planning, and features a step-by-step explanation of how a media plan is constructed.
Editora: Prentice Hall
Páginas: 333
Ano: 1995-11-29
Edição: First Edition
Linguagem: en
ISBN: 0135678358
ISBN13: 9780135678350
Informações do autor não encontradas.