Marketing: Defined, Explained, Applied Plus 2014 MyLab Marketing with Pearson eText — Access Card Package (2nd Edition)

Título: Marketing: Defined, Explained, Applied Plus 2014 MyLab Marketing with Pearson eText -- Access Card Package (2nd Edition)

Autor: Michael P Levens

Sinopse: A unique and easy-to-read breakdown of marketing information.

Marketing: Defined, Explained, Applied was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text–rather than passively read it.

The second edition features a new format that makes it easier for readers to study and learn the material.

0133879259 / 9780133879254 Marketing: Defined, Explained, Applied Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package
Package consists of:
0132177153 / 9780132177153 Marketing: Defined, Explained, Applied
0133783197 / 9780133783193 2014 MyMarketingLab with Pearson eText -- Access Card -- for Marketing: Defined, Explained, Applied

Editora: Pearson

Páginas: 371

Ano: 2014-05-14

Edição: 2

Linguagem: en

ISBN: 0133879259

ISBN13: 9780133879254