Título: Marketing Channels (6th Edition)
Autor: Anne T. Coughlan, Erin Anderson, Louis W. Stern
Sinopse: (Pearson Education) A text for international managers and those studying to become managers, presenting ideas that apply to any channel and any product or service on the market today. Uses plentiful examples to illustrate points, from dolls to pet food. Previous edition: c1996. DLC: Marketing channels.
Editora: Prentice Hall
Páginas: 592
Ano: 2001
Edição: 6th
Linguagem: en
ISBN: 0130127728
ISBN13: 9780130127723
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