Marketing: An Introduction and MyMarketingLab Package, 9th Edition

Título: Marketing: An Introduction and MyMarketingLab Package, 9th Edition

Autor: Gary Armstrong, Philip Kotler

Sinopse: This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.
The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing.
For marketing professionals who believe customer value is the driving force
behind every marketing strategy.

Editora: Pearson College Div

Páginas: 400

Ano: 2008

Edição: 9th

Linguagem: en

ISBN: 0138157189

ISBN13: 9780138157180