Marketing: An Introduction

Título: Marketing: An Introduction

Autor: GARY / KOTLER ARMSTRONG

Sinopse: For undergraduate courses in Principles of Marketing. This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. Customer Value Framework.The ninth edition of this text presents the very latest in marketing thinking. It builds upon an innovative and integrative marketing framework, one that positions marketing simply as the art and science of creating value for customers in order to capture value from customers in return.

Editora: PEARSON

Páginas: 2000

Ano: 2000

Edição: 9

Linguagem: PORTUGUES

ISBN: 0136021131

ISBN13: 9780136021131