Marketing: An Introduction

Título: Marketing: An Introduction

Autor: Gary Armstrong, Philip Kotler

Sinopse: This best-selling, brief text introduces marketing through the lens of creating value for customers.

Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.

The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.

Editora: Pearson College Div

Páginas: 541

Ano: 2010

Edição: 10

Linguagem: en

ISBN: 0136102433

ISBN13: 9780136102434