Sinopse: MBA and executive International Management; MBA and executive International Business; MBA/postgraduate modules in cross-cultural management, intercultural communication or intercultural management; undergraduate and postgraduate degree programs in international business or management. This very accessible book draws upon a broad and growing literature on culture and management to discover national differences in management practice. It clearly relates cultural differences to daily business practice by using many and varied examples. Diverse range of topics covered, from structure and strategy to social responsibility and ethics.
