“Livro capa dura em ótimo estado, leves desgastes nas bordas e quinas, leve sujidade no corte, anotação na página de guarda, miolo perfeito. 23×16 cm , 210 pág. , encadernado. This text examines IBMs culture and history, looking at various challenges that have faced the company. Illustrating that IBMs poor performance in the 1990s is part of a repeated pattern, it argues that IBMs biggest problems have stemmed from breaking commitments to its employees and customers.”