International Marketing

Título: International Marketing

Autor: Michael R. Czinkota, Ilkka A. Ronkainen

Sinopse: INTERNATIONAL MARKETING is an innovative up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. With this in-depth text, you will be prepared to conquer the international business world!

Editora: South-Western College Pub

Páginas: 646

Ano: 2006-08-18

Edição: 8

Linguagem: en

ISBN: 0324317026

ISBN13: 9780324317022