International Management: Managing Across Borders and Cultures: Text and Cases

Título: International Management: Managing Across Borders and Cultures: Text and Cases

Autor: Helen Deresky

Sinopse: Key Benefit: International Management, 6/e, explores the dynamic global environment of business management, by exploring political, legal, technological, competitive and cultural factors that shape corporations worldwide.
Key Topics: The author examines cross-cultural management, competitive strategy, and current trends in the global arena. Market: For undergraduate and graduate students majoring in international business or general management.

Editora: Pearson College Div

Páginas: 492

Ano: 2007

Edição: 6

Linguagem: en

ISBN: 0136143261

ISBN13: 9780136143260