Global Marketing

Título: Global Marketing

Autor: Warren J. Keegan, Mark C. Green

Sinopse: The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The new edition focuses on the recent changes in the world, including the global financial crisis.

Editora: Pearson College Div

Páginas: 587

Ano: 2010

Edição: 6

Linguagem: en

ISBN: 0137023863

ISBN13: 9780137023868