Exploring Corporate Strategy + Mystrategylab

Título: Exploring Corporate Strategy + Mystrategylab

Autor: Gerry Johnson, Kevan Scholes, Richard Whittington

Sinopse: Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.
Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.
The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.

Editora: Pearson

Páginas: 72

Ano: 2010-06-18

Edição: 8

Linguagem: en

ISBN: 0273731556

ISBN13: 9780273731559