Electronic Commerce: A Managerial Perspective

Título: Electronic Commerce: A Managerial Perspective

Autor: Efraim Turban, H. Michael Chung, Jae Kyu Lee, Michael Chung

Sinopse: As the Internet continues to impact the way we live, the business world is significantly changing too. Learn more about the major opportunities, limitations, and issues of managing business on the Web today. Reflecting and integrating the authors' extensive experience as academicians, consultants, and practitioners, this is a complete overview and sourcebook of global E- commerce.

Editora: Prentice Hall

Páginas: 512

Ano: 1999-10-28

Edição: 1

Linguagem: en

ISBN: 0139752854

ISBN13: 9780139752858