Cutlip and Center’s Effective Public Relations

Título: Cutlip and Center's Effective Public Relations

Autor: Glen Broom, Bey-Ling Sha

Sinopse: Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.

Editora: Pearson

Páginas: 456

Ano: 2012-06-22

Edição: 11

Linguagem: en

ISBN: 0132669153

ISBN13: 9780132669153