Título: Consumer Behavior: Buying, Having, and Being
Autor: Michael R. Solomon
Sinopse: Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape peoples social experiences.
Editora: Pearson College Div
Páginas: 614
Ano: 2012
Edição: 10
Linguagem: en
ISBN: 0132671840
ISBN13: 9780132671842
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