Título: Consumer Behavior: Buying, Having, and Being
Autor: Michael R. Solomon
Sinopse: For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
Editora: Pearson College Div
Páginas: 640
Ano: 2008
Edição: 8
Linguagem: en
ISBN: 0136015964
ISBN13: 9780136015963
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