Consumer Behavior: Buying, Having, and Being

Título: Consumer Behavior: Buying, Having, and Being

Autor: Michael R. Solomon

Sinopse: For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

Editora: Pearson College Div

Páginas: 640

Ano: 2008

Edição: 8

Linguagem: en

ISBN: 0136015964

ISBN13: 9780136015963